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Applying a business intelligence system in a big data context: production companies
(Universidad de la Costa, 2020-01-07)
Industry 4.0 promotes automation through computer systems of the manufacturing industry and its objective is the Smart Factory. Its development is considered a key factor in the strategic positioning not only of companies, ...
Data processing for direct marketing through Big Data
(Universidad de la Costa, 2020-01-07)
Traditional marketing performs promotion through various channels such as news in newspapers, radio, etc., but those promotions are aimed at all people, whether or not interested in the product or service being promoted. ...