Análisis de la incidencia del desarrollo de nuevos productos en la competitividad de una empresa pyme productora de alimentos
Bolivar Castro, Leandro Alberto
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Citar con el siguiente link: http://hdl.handle.net/11323/471
AbstractIn this graduation project, we sought to validate the impact of the design, development, and commercialization of a new product in the economic competitiveness of a SME type company, food producer. This company is called Productos Alimenticios De La Abuela, SMEs the municipality of Puerto Colombia, Department of Atlántico, Republic of Colombia. To do this, we analyzed different models of competitiveness for these companies. The models reviewed were as follows: Model knowledge-based competitiveness, Mathematical model of competitiveness for SMEs; Competitive management model SME Award Chile National model for competitiveness of micro and small enterprises in Mexico. Validated their different variables and factors, and according to the company in question, was chosen Competitive Management Model SME Award of Chile, since its characteristics were applied mainly to the characteristics of the SMEs. Following this, an analysis was made of the level of competitiveness of the company through an internal and external analysis, which we threw the competitiveness level of 84%, ie high competitiveness, the key success factors and competitive advantages which account the organization. In addition, the characterization made the production process of the new value proposition: the garlic sauce with herbs and likewise, there were strategic actions for continuous improvement of the quality of this product. Finally, we performed the analysis of incidence, through a mapping tool and impact of the variables that showed us the model, with the competitive advantages of the company. Thus, it became clear that the development of a new product affects great way for SME, more competitive and brand position, can reach higher levels. Finally it is concluded by the directors of the company, a number of detailed recommendations for areas of strategic management.