Responsabilidad social de las cámaras de comercio de Colombia y Venezuela
Lizarazo Barrera, Caterine Lisbet
Alemán Escobar, Luis Santiago
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AbstractThe social responsibility of the Chambers of Commerce of Colombia and Venezuela is analyzed. According to the quantitative paradigm, descriptive, transversal non-experimental design. Using the technique of the survey using a questionnaire of thirty-three 33 items, applied to three hundred ninety-three (393) employees belonging to the functional and operational areas of the population study, the technique of analysis: (1) (exploratory) Kolmogorov - Smirnoff), (2) variance (ANOVA), multiple ranks of Tukey and Student's t test, (3) descriptive, average and standard deviation (typical). The results show that the principles (2.50), dimensions (2.37) and indicators (2.37) social responsibility differ statistically (F = 14.9; sig = 0.001), because they are all values entre1, 80-2, 59, qualify as moderately poor. The study shows the need to promote social responsibility practices related to the strategic management of human talent, improving internal and external relations of organizations, adapting to the environment, under a system of strategic management socially responsible. Engaging staff with your organization, through the development of corporate brand identity. Organizations go beyond managing and maintaining economic, technological and human resources, therefore, must develop new strategies, improving the quality of the internal and external social structure.
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