Generación de valor: factor clave en la toma de decisiones de las pymes
DIAZ ORTEGA, NUBIA ISABEL | 2018-09-27
The purpose of this research was to analyze the influence of value generation as core element for decision making in SMEs of ceramic products located in the border area of Colombia and Venezuela. This is a quantitative study with a cor-relational non-experimental and transactional approach. It was performed with a population of 8 managers and 8 financial managers. This study is based on the theoretical contributions of García (2009), Knight (2004), Copeland, Koller and Murrin (2004), among others. The results show a high influence of value gen-eration in decision making. In conclusion, SMEs should set actions to try to improve value generation.