EMPRENDIMIENTO CORPORATIVO (EC) EN EL SECTOR DE RADIODIFUSIÓN SONORA EN LA CIUDAD BARRANQUILLA
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HERNÁNDEZ PEDRAZA, WILMER IVÁN | 2018-03-17
Understanding that Corporate Entrepreneurship implies the manifestation of indicators in the face
of proactivity, innovation and assumption of risk, the present investigation arises, whose
objective was to characterize how Corporate Entrepreneurship is presented in the companies of
the Sonora Radiodifusión sector in the city of Barranquilla. To achieve this goal, a non
experimental, quantitative design was followed and the entrepreneurial performance scale (EPI)
was applied to a sample of 60 people in management positions, 10 for each of the 6 companies in
the sound broadcasting sector registered. before the Chamber of Commerce of the city of
Barranquilla that formed the study population. The results obtained indicate under the conceptual
model of the authors Covin and Slevin (1991), that there is a negative tendency in the
entrepreneurial behavior of the leaders and senior managers of the sample taken. The
characterization of innovation, proactivity and risk taking, evidenced, among other aspects, that
with respect to new products, services and processes, although they include innovative aspects
greater than those introduced by their main competitors, they do not make improvements or
revisions of these news with sufficient regularity, at least not in the next two years. The greater
portion of the organizations manifested to be characterized by preferring an assertive or
respectful treatment towards their competitors and by looking for problems, unusual solutions
that are explored through the exchange of ideas among the workers. However, contrary to this,
they claim not to have a charismatic leader as an authority and that this high-level decision is not
characterized by the active search for great opportunities, preferring not to emphasize approved
products but in new products that could generate high costs.
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