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Sales segmentation for a mobile phone service throug logistic regression algorithm

amelec, viloria; Wang, Guojun; Gaitan, Mercedes (Universidad de la Costa, 2019)

The research aims to describe the CRISP-DM method to identify optimal customer groups that are likely to migrate from a prepaid to postpaid plan in order to formulate an improvement plan in call management by sorting the ...
Sales segmentation for a mobile phone service through logistic regression algorithm

Viloria, Amelec; Wang, Guojun; Gaitan, Mercedes (Corporación Universidad de la Costa, 2020)

The research aims to describe the CRISP-DM method to identify optimal customer groups that are likely to migrate from a prepaid to postpaid plan in order to formulate an improvement plan in call management by sorting the ...
Segmentation of sales for a mobile phone service through CART classification tree algorithm

Viloria, Amelec; Wang, Guojun; Gaitan, Mercedes (Corporación Universidad de la Costa, 2020)

The work consisted of detailing the CRISP-DM method in order to identify optimal groups of customers who are more likely to migrate from a prepaid to postpaid option in order to formulate an improvement plan for in call ...

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Sales segmentation for a mobile phone service throug logistic regression algorithm
...
amelec, viloria | 2019

The research aims to describe the CRISP-DM method to identify optimal customer groups that are likely to migrate from a prepaid to postpaid plan in order to formulate an improvement plan in call management by sorting the database. The logistic regression model was applied to analyze the characteristics generated by the purchase of different services. In this sense, groups differentiated by their probability of sales success (migrating from a prepaid to postpaid plan) were found, as segments that reflect needs and characteristics that allow to design marketing actions focused on the objective of increasing the effectiveness, contactability, and sales.

LEER
Sales segmentation for a mobile phone service through logistic regression algorithm
...
Viloria, Amelec | 2020

The research aims to describe the CRISP-DM method to identify optimal customer groups that are likely to migrate from a prepaid to postpaid plan in order to formulate an improvement plan in call management by sorting the database. The logistic regression model was applied to analyze the characteristics generated by the purchase of different services. In this sense, groups differentiated by their probability of sales success (migrating from a prepaid to postpaid plan) were found, as segments that reflect needs and characteristics that allow to design marketing actions focused on the objective of increasing the effectiveness, contactability, and sales.

LEER
Segmentation of sales for a mobile phone service through CART classification tree algorithm
...
Viloria, Amelec | 2020

The work consisted of detailing the CRISP-DM method in order to identify optimal groups of customers who are more likely to migrate from a prepaid to postpaid option in order to formulate an improvement plan for in call management by sorting the database. Classification models were applied to analyze the characteristics generated by the purchase of the different services. The CART Classification Tree algorithm. As a result, groups differentiated by probabilities of sales success (migrate from a prepaid to postpaid plan) were found, segments that reflect particular needs and characteristics to design marketing actions focused on the objective of increasing the effectiveness rate, contact information, and sales increase.

LEER

Browsing by Author "Wang, Guojun"

Sales segmentation for a mobile phone service throug logistic regression algorithm ﻿

Sales segmentation for a mobile phone service through logistic regression algorithm ﻿

Segmentation of sales for a mobile phone service through CART classification tree algorithm ﻿

Envíos recientes

Sales segmentation for a mobile phone service throug logistic regression algorithm

Sales segmentation for a mobile phone service through logistic regression algorithm

Segmentation of sales for a mobile phone service through CART classification tree algorithm

Sales segmentation for a mobile phone service throug logistic regression algorithm

Sales segmentation for a mobile phone service through logistic regression algorithm

Segmentation of sales for a mobile phone service through CART classification tree algorithm