Now showing items 1-5 of 5

    • El ecoturismo en humedales costeros como aprendizaje para el caribe colombiano: una revisión de literatura 

      Andrade Pérez, Jaime Rafael (Corporación Universidad de la CostaCivil y AmbientalBarranquilla, ColombiaMaestría en Desarrollo Sostenible, 2022)
      Ecotourism is a productive strategy that consists of visiting natural destinations responsibly, aims to improve the well-being of local communities and preserve the environment. Ecotourism is being developed in coastal ...
    • Innovation, technology and user experience in museums: insights from scientific literature 

      Ovallos-Gazabon, David; Meléndez-Pertuz, Farid; COLLAZOS MORALES, CARLOS ANDRES; Zamora-Musa, Ronald; Cardenas, César A.; R. González, Ramón E. (Corporación Universidad de la Costa, 2020-10-01)
      Museums play an important role in preserving the heritage and cultural legacy of humanity, however, one of their main weaknesses in regards the user is their static nature. At present, and in the face of the development ...
    • Internal branding: conceptualization from a literature review and opportunities for future research 

      Barros-Arrieta, David; García-Cali, Ernesto (Corporación Universidad de la Costa, 2020-11-23)
      Recently, internal branding has gained relevance in the marketing literature because researchers recognize that corporate brand management not only implicates external actions but also an internal approach that involves ...
    • La investigación en estilos de vida en psicología de consumidor 

      Onofre-Chaves, Diana (Corporación Universidad de la Costa, 2017-06-12)
      El propósito de este estudio fue realizar una revisión sistemática de los artículos científicos publica-dos entre 2010 y 2015 en torno a los estilos de vida en el área de consumidor para establecer el estado actual de la ...
    • Measuring the quality of management in education. Review article 

      Crissien Borrero, Tito José; Velásquez Rodríguez, Javier; Neira Rodado, Dionicio; Turizo Martínez, Luis Gabriel (Profesional de la Información, 2019)
      The objective of this study is to perform a review and contextualize the existing definitions of educational quality from the managerial point of view. We will be presenting also the factors that have been considered to ...