Marketing relacional para la internacionalización en instituciones de educación superior
Relational marketing for internationalization in higher education institutions
Date
2018-02-20
2018-02-20
Author
Palacio De La Cruz, Stefany
Rondón Rodríguez, Carlos Andrés
Metadata
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Abstract
This paper aims to describe Relational Marketing for strengthening the Internationalization in Higher Education Institutions (HEIs) of the Colombian Caribbean, using a quantitative paradigm and a nonexperimental field design. Population under study was approached through a questionnaire addressed to 26 heads of International Relations Office. The results evidenced the inclusion of phases, elements and strategies of Relational Marketing, strength in the Internationalization of Teaching, and in contrast there was evidence of weakness in the Internationalization of Extension.
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