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dc.creatorHerrera Mendoza, Ketty Milena
dc.creatorVisbal, Olga
dc.creatorOrozco Acosta, Erick
dc.creatorHerzberg, Markus
dc.date.accessioned2018-11-23T21:47:23Z
dc.date.available2018-11-23T21:47:23Z
dc.date.issued2017-06-30
dc.identifier.issn07182724
dc.identifier.urihttp://hdl.handle.net/11323/1785
dc.description.abstractThis study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ evaluations. A sample of 373 participants was split into two groups and two experimental conditions (products with Swiss symbols and products without Swiss symbols). One group of participants rated the packaging without a Swiss flag and the other one rated the same packaging with a Swiss flag. A semantic differential scale and the Self-Assessment Manikin (SAM) were used to assess attitudes toward the products. Results confirm that there are differences between the two independent groups and that nationality has an effect on product perception and evaluation. Visual symbols such as a country flag can lead to a better product perception and evaluation. Finally, implications for research are discussed. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.es_CO
dc.language.isoengen_US
dc.publisherJournal of technology management & innovationen_US
dc.rightsAtribución – No comercial – Compartir igualen_US
dc.subjectCountry of originen_US
dc.subjectProduct evaluationen_US
dc.subjectProduct perceptionen_US
dc.subjectSwiss symbolsen_US
dc.subjectVisual symbolsen_US
dc.titleThe influence of country of origin cues on product evaluation: evidence from swiss and german consumersen_US
dc.typearticleen_US
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