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Predictive model for detecting customer’s purchasing behavior using data mining
Profitability is one of the most important marketing objectives in a company, so estimating and detecting in advance what a customer will purchase from a defined product portfolio is an important factor. Considering that ...
Determinating student interactions in a virtual learning environment using data mining
(Procedia Computer Science, 2019)
This article focuses on determining the students´ interactions in the Virtual English Course with Distance Education Model (DEM) at Mumbai University, in India. For this purpose, an analysis was carried out on the database ...