Now showing items 1-2 of 2
Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm
(Procedia Computer Science, 2019)
Data Mining applied to the field of commercialization allows, among other aspects, to discover patterns of behavior in clients, which companies can use to create marketing strategies addressed to their different types of ...
Association rule mining for customer segmentation in the SMEs sector using the apriori algorithm
(Universidad de la Costa, 2019-07-19)
Customer´s segmentation is used as a marketing differentiation tool which allows organizations to understand their customers and build differentiated strategies. This research focuses on a database from the SMEs sector in ...