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Association rules implementation for affinity analysis between elements composing multimedia objects
(Journal of Theoretical and Applied Information Technology, 2019-03-31)
The multimedia objects are a constantly growing resource in the world wide web, consequently it has generated as a necessity the design of methods and tools that allow to obtain new knowledge from the information analyzed. ...
Association rule mining for customer segmentation in the SMEs sector using the apriori algorithm
(Universidad de la Costa, 2019-07-19)
Customer´s segmentation is used as a marketing differentiation tool which allows organizations to understand their customers and build differentiated strategies. This research focuses on a database from the SMEs sector in ...