Estrategias para el consumo de marcas propias en la canasta básica desde una visión socioeconómica
Strategies for the consumption of white-label products within the basic basket from a socioeconomic perspective
Abstract
The commercialization of white-label products has soared due to some variables such as prices, trends and the environment; therefore some strategies are defined for the basic basket with a socioeconomic perspective. This research has a deductive rational descriptive epistemological approach along with a qualitative and quantitative methodology. The target population was housewives located in Barranquilla, Colombia. The outcome demonstrates that white-label products consumption increases because of the relation of costsproducts-consumption and earning capacity, which defines the strategies to minimise impact over households.
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