Componentes de competitividad turística en los museos del distrito de Barranquilla

Simanca Martínez, Dania Julieth | 2020

The research aims to analyze the components of tourism competitiveness in the museums of the Barranquilla District, considering their potential as promoters of culture and tourism in order to highlight the problems they face. The sample was made up of 7 controlled museums in the Barranquilla District, applying an adaptation of the Calgary Model by Ritchie & Crouch (2003) (2003), of tourist competitiveness. The results indicate that in the museums of the Barranquilla District the components of tourism competitiveness are in a neutral position, where it is highlighted that most of these have the necessary infrastructure to provide a pleasant experience to their visitors, but it is necessary to strengthen the cultural offer where museums are exposed, that public policies include and support these institutions and lastly, involve them in the cultural marketing that the Barranquilla District currently enjoys. Based on the information found, guidelines and recommendations are proposed aimed at promoting museums and their work in elements of tourism competitiveness.