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dc.creatorSerrano Cárdenas, Lizeth
dc.creatorBravo Ibarra, Edna
dc.creatorAmante García, Beatriz
dc.date.accessioned2019-02-20T00:31:04Z
dc.date.available2019-02-20T00:31:04Z
dc.date.issued2013-07-01
dc.identifier.citationSerrano Cárdenas, L., Bravo Ibarra, E., & Amante García, B. (2013). Una metodología innovadora para la planeación estratégica en las universidades. INGE CUC, 9(1), 43-63. Recuperado a partir de https://revistascientificas.cuc.edu.co/ingecuc/article/view/144spa
dc.identifier.issn0122-6517
dc.identifier.issn2382-4700
dc.identifier.urihttp://hdl.handle.net/11323/2641
dc.description.abstractEl propósito de este artículo es presentar una metodología para la planeación estratégica de las universidades, construida a través de la integración teórica de los aportes de la última década sobre la temática. Los principales resultados muestran que el contexto actual desafía a las universidades a diseñar estrategias de gestión innovadoras que respondan a prioridades que incluyen: el aumento gradual de la infraestructura tecnológica, acorde con las tendencias del entorno, la aceleración del aprendizaje a través de estrategias personalizadas y flexibles y la motivación de nuevas capacidades en el personal que le permitan a la universidad una innovación radical que mantenga un enfoque orientado al cambio en el largo plazo. En este contexto, las fases propuestas para la construcción de planes estratégicos que direccionen estos requerimientos son: Fase de diagnóstico estratégico, fase de prospectiva estratégica, fase de project strategy y, finalmente, fase de comunicación y actualización del plan estratégico.spa
dc.description.abstractThis research aims to set out a methodology to develop strategic planning processes in universities. The methodology was developed using a theoretical integration of contribu-tions about strategic management over the last decade. Findings of this research indi-cate that the current highly dynamic context challenges universities to design innova-tive management strategies to respond to strategic priorities such as: a gradual growth of technology infrastructure in line with up-to-date trends, the accelerated process of learning through customized and flexible strategies, and finally, staff’s motivation for developing new capabilities to ensure a radical innovation oriented to keep a permanent approach towards a long-term change. In this context, the stages proposed for creating strategic plans are: Stage of Strategic Assessment, Stage of Strategic Prospects, Stage of Project Strategy, and lastly, Stage of Communication and Strategic Plan Updatespa
dc.language.isospaspa
dc.publisherCorporación Universidad de la Costa
dc.relation.ispartofseries1;
dc.sourceINGE CUCspa
dc.subjectPlaneación Estratégicaspa
dc.subjectEducaciónspa
dc.subjectEstrategiaspa
dc.subjectMetodologíaspa
dc.titleUna metodología innovadora para la planeación estratégica en las universidadesspa
dc.title.alternativeStrategic planning in universities: an innovative methodologyeng
dc.typeArticlespa
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