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Confianza en decisiones sobre productos de conveniencia y de comparación

dc.contributor.authorConcha Velásquez, José Robertospa
dc.date.accessioned2019-02-28T22:38:22Z
dc.date.available2019-02-28T22:38:22Z
dc.date.issued2016-07-01
dc.identifier.citationConcha Velásquez, J. (2016). Confianza en decisiones sobre productos de conveniencia y de comparación. REVISTA ECONÓMICAS CUC, 37(1), 81-96. https://doi.org/10.17981/econcuc.37.1.2016.04spa
dc.identifier.issn0120-3932, 2382-3860 electrónicospa
dc.identifier.urihttp://hdl.handle.net/11323/2778spa
dc.description.abstractEl propósito del presente estudio es analizar como interactúan los constructos: confianza en la marca, lealtad en la marca y valor percibido, en la decisión de compra de productos de conveniencia y productos de comparación. Los constructos en este estudio fueron evaluados utilizando escalas de medidas desarrolladas en anteriores investigaciones. Se demuestra que dichos elementos actúan de igual manera cuando se trata de productos de conveniencia y de comparación. Los resultados muestran una fuerte relación entre las variables, explicando como la confianza de marca y el valor influyen positivamente sobre la lealtad en la compra de los consumidores al momento de tomar su decisión en el caso de productos de conveniencia y de comparación.spa
dc.description.abstractThe purpose of this research study is to present a discussion of the interaction among the following constructs: brand trust, brand loyalty, and perceived value in making decisions regarding the purchase of convenience products (shampoo) and shopping products (lap top computers). The constructs in review in this study were evaluated using rating scales developed in previous research studies. It is reveals that these factors work the same way when it comes to convenience and shopping products. The findings show that there is a strong relationship between variables and explain how brand trust and value have a positive influence on consumers’ purchase loyalty when making a decision about convenience and shopping products.eng
dc.format.mimetypeapplication/pdfspa
dc.language.isospa
dc.publisherCorporación Universidad de la Costaspa
dc.relation.ispartofseriesECONÓMICAS CUC; Vol. 37, Núm. 1 (2016)spa
dc.sourceECONÓMICAS CUCspa
dc.subjectConfianzaspa
dc.subjectLealtadspa
dc.subjectValorspa
dc.subjectProductos de convenienciaspa
dc.subjectProductos de comparaciónspa
dc.titleConfianza en decisiones sobre productos de conveniencia y de comparaciónspa
dc.typeArtículo de revistaspa
dc.source.urlhttps://revistascientificas.cuc.edu.co/economicascuc/article/view/1137spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.identifier.eissn2382-3860spa
dc.identifier.instnameCorporación Universidad de la Costaspa
dc.identifier.pissn0120-3932spa
dc.identifier.reponameREDICUC - Repositorio CUCspa
dc.identifier.repourlhttps://repositorio.cuc.edu.co/spa
dc.relation.ispartofjournalECONÓMICAS CUCspa
dc.relation.ispartofjournalECONÓMICAS CUCspa
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dc.relation.ispartofjournalabbrevRevista Económicas CUCspa


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