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Database knowledge discovery In marketing companies
(Universidad de la Costa, 2019)
In recent years, technological development in both the computing and data transmission fields has allowed the storage and management of large volumes of data. Today, businesses move in highly competitive and continuous ...
Predictive model for detecting customer’s purchasing behavior using data mining
(2019)
Profitability is one of the most important marketing objectives in a company, so estimating and detecting in advance what a customer will purchase from a defined product portfolio is an important factor. Considering that ...