Diseño del plan de marketing como estrategias de crecimiento para imple acero de Colombia
Abstract
In this development of research we took a design PLAN of MARKETING AS STRATEGIES OF GROWTH TO IMPLE AERO DE COLOMBIA company. Due to growth on the Department of Atlántico has been presented in recent years a sustained growth, where is that company. The Sector has also became a very important sector, adding the Government support that the current leader has been given for this companies in its strengthening and especially the Metal sector, considered as strategic for the Department it self. We decided to search for shoring up the company strategy IMPLE AERO DE COLOMBIA, where it is suggested that this project will make a marketing strategy with characteristics demanded by a marketing plan. With specific objectives that identify the potential market in the city of Barranquilla, we design a communication strategies that impel the company in the target market and implement distribution strategies to maximize the company's sales. Giving as a result a well-defined strategy which conducted marketing activities advertising and communication in the company IMPLE AERO DE COLOMBIA these will be implemented in order to increase their activity and therefore its profitability. In this study we were able to demonstrate that the mode of penetrating the market through the strategy of advertising directed at the Union of employers of these segmented categories products has been an excellent opportunity to publicize the products and services that the company sells directly, demonstrating the benefits of the product as well as achieve penetrate and position itself even more in the market.
Para citar este documento con norma APA sexta edición utilice:
Martínez, K.; Von Hein, E.; (2012). Diseño del plan de marketing como estrategias de crecimiento para imple acero de Colombia. Trabajo de Pregrado. Recuperado de http://hdl.handle.net/11323/4744
Martínez, K.; Von Hein, E.; (2012). Diseño del plan de marketing como estrategias de crecimiento para imple acero de Colombia. Trabajo de Pregrado. Recuperado de http://hdl.handle.net/11323/4744
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