Plan estratégico exportador empresa: Elías Peñaloza, bolsos y accesorios
Date
2013
2013
Author
Jiménez Gómez, Ana Julia
Vergara Romero, Kelly Paola
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Abstract
For a company, there are different ways to get into foreign markets in order to become internationalized, and finally globalized. This is a hard process which takes long, since reaching international trade involves several arduous steps to follow; however, It offers great advantages to all those enterprises that make the decision of going further capturing market share. The project: ―Plan Estratégico Exportador de la empresa Elias Peñaloza Bolsos y Accesorios‖ allows us to establish the strategies, benefits, logistics, costs and the whole process required to access to an interesting market as Panama is, successfully.
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