Responsabilidad social empresarial en medios impresos en los Departamentos del Atlántico y Magdalena (Colombia)
Corporate social responsibility in print media in the Atlantic and Magdalena Departments (Colombia)
Date
2019-11-05
2019-11-05
Author
Barragán, Camilo
García Guiliany, Jesús Enrique
Meza Rodríguez, Víctor Andrés
Mercado Zapata, María
OLARTE, LUCY
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Enlace externo del documento: https://revistascientificas.cuc.edu.co/economicascuc/article/view/2474/2646
Abstract
Thepurpose of the article was to analyze the print media companies in the department of Atlántico and Magdalena and how they appropriate corporate social responsibility within their structures, having as main premise their relationship and impact with their interest groups, mainly the community in general. A quantitative-analytical approach was developed, where the questionnaire was used as an instrument for data collection. At the same time, the statistical package for social sciences (SPSS) was used in its version 19, as a tool for the analysis of the data and subsequent presentation of the results. These results show a high commitment on the part of these organizations when it comes to establishing policies that promote corporate social responsibility, thustaking into consideration the effects of their actions towards their interest groups.
Para citar este documento con norma APA sexta edición utilice:
Barragán Morales, C., García-Guiliany, J., Meza Rodríguez, V., Mercado Zapata, M., & Olarte Durán, L. (2019). Responsabilidad social empresarial en medios impresos en los Departamentos del Atlántico y Magdalena (Colombia). ECONÓMICAS CUC, 41(1). https://doi.org/10.17981/econcuc.41.1.2020.Org.3
Barragán Morales, C., García-Guiliany, J., Meza Rodríguez, V., Mercado Zapata, M., & Olarte Durán, L. (2019). Responsabilidad social empresarial en medios impresos en los Departamentos del Atlántico y Magdalena (Colombia). ECONÓMICAS CUC, 41(1). https://doi.org/10.17981/econcuc.41.1.2020.Org.3
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