Generación de valor: factor clave en la toma de decisiones de las pymes
Generation of value: Key factor for the decision-making in the SMEs
Date
2018-07-02
2018-07-02
Author
DIAZ ORTEGA, NUBIA ISABEL
Maestre Delgado, Marisol
Romero U., Fernando J.
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Enlace externo del documento: https://revistascientificas.cuc.edu.co/economicascuc/article/view/1631/2028
Abstract
The purpose of this research was to analyze the influence of value generation as core element for decision making in SMEs of ceramic products located in the border area of Colombia and Venezuela. This is a quantitative study with a cor-relational non-experimental and transactional approach. It was performed with a population of 8 managers and 8 financial managers. This study is based on the theoretical contributions of García (2009), Knight (2004), Copeland, Koller and Murrin (2004), among others. The results show a high influence of value gen-eration in decision making. In conclusion, SMEs should set actions to try to improve value generation.
Para citar este documento con norma APA sexta edición utilice:
Diaz Ortega, N., Maestre Delgado, M., & Romero U., F. (2018). Generación de valor: factor clave en la toma de decisiones de las pymes. ECONÓMICAS CUC, 39(2), 9-24. https://doi.org/10.17981/econcuc.39.2.2018.01
Diaz Ortega, N., Maestre Delgado, M., & Romero U., F. (2018). Generación de valor: factor clave en la toma de decisiones de las pymes. ECONÓMICAS CUC, 39(2), 9-24. https://doi.org/10.17981/econcuc.39.2.2018.01
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