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dc.creatorGiraldo Olivares, Mario
dc.creatorNaranjo Del Giudice, Oscar
dc.creatorNaranjo Arango, Rodrigo
dc.creatorMercado Caruso, Nohora Nubia
dc.date.accessioned2020-12-26T18:10:17Z
dc.date.available2020-12-26T18:10:17Z
dc.date.issued2018
dc.identifier.issn10121587
dc.identifier.urihttps://hdl.handle.net/11323/7639
dc.description.abstractMediante el estudio de caso de una institución de educación superior, los autores exploran como las dinámicas de ejercicio de poder, comportamiento político y liderazgo organizacional, actúan como mediadores del proceso de facilitación de valor y las relaciones en los diferentes encuentros internos de servicio de la organización. Analizando las prácticas de co-creación de valor del ecosistema de servicio organizacional, usando la teoría de la actividad, se encontró que las faltas en la entrega de las propuestas de valor se generaron por la multiplicidad de significados perseguidos por los diferentes públicos internos y el inadecuado juego de poder entre los mismosspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.publisherCorporación Universidad de la Costaspa
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.sourceOpcion, Volume 34, Issue Special Issue 18, 2018, Pages 1691-1714spa
dc.subjectUso de Poderspa
dc.subjectCo-creación de Valorspa
dc.subjectEcosistema de Serviciospa
dc.subjectTeoría de la Actividadspa
dc.titleHindering value facilitation and relational marketing practicesspa
dc.title.alternativeEntorpeciendo la facilitación de valor y las prácticas de marketing relacionalspa
dc.typearticlespa
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dc.type.hasVersioninfo:eu-repo/semantics/draftspa
dc.source.urlhttps://produccioncientificaluz.org/index.php/opcion/article/view/23990spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa


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