Hindering value facilitation and relational marketing practices

Giraldo Olivares, Mario; Naranjo Del Giudice, Oscar; Naranjo Arango, Rodrigo; Mercado Caruso, Nohora Nubia

dc.contributor.author	Giraldo Olivares, Mario	spa
dc.contributor.author	Naranjo Del Giudice, Oscar	spa
dc.contributor.author	Naranjo Arango, Rodrigo	spa
dc.contributor.author	Mercado Caruso, Nohora Nubia	spa
dc.date.accessioned	2020-12-26T18:10:17Z
dc.date.available	2020-12-26T18:10:17Z
dc.date.issued	2018
dc.identifier.issn	10121587	spa
dc.identifier.uri	https://hdl.handle.net/11323/7639	spa
dc.description.abstract	Mediante el estudio de caso de una institución de educación superior, los autores exploran como las dinámicas de ejercicio de poder, comportamiento político y liderazgo organizacional, actúan como mediadores del proceso de facilitación de valor y las relaciones en los diferentes encuentros internos de servicio de la organización. Analizando las prácticas de co-creación de valor del ecosistema de servicio organizacional, usando la teoría de la actividad, se encontró que las faltas en la entrega de las propuestas de valor se generaron por la multiplicidad de significados perseguidos por los diferentes públicos internos y el inadecuado juego de poder entre los mismos	spa
dc.format.mimetype	application/pdf	spa
dc.language.iso	spa
dc.publisher	Corporación Universidad de la Costa	spa
dc.rights	Attribution-NonCommercial-ShareAlike 4.0 International	spa
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0/	spa
dc.source	Opcion, Volume 34, Issue Special Issue 18, 2018, Pages 1691-1714	spa
dc.subject	Uso de Poder	spa
dc.subject	Co-creación de Valor	spa
dc.subject	Ecosistema de Servicio	spa
dc.subject	Teoría de la Actividad	spa
dc.title	Hindering value facilitation and relational marketing practices	spa
dc.type	Artículo de revista	spa
dc.source.url	https://produccioncientificaluz.org/index.php/opcion/article/view/23990	spa
dc.rights.accessrights	info:eu-repo/semantics/openAccess	spa
dc.identifier.instname	Corporación Universidad de la Costa	spa
dc.identifier.reponame	REDICUC - Repositorio CUC	spa
dc.identifier.repourl	https://repositorio.cuc.edu.co/	spa
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dc.title.translated	Entorpeciendo la facilitación de valor y las prácticas de marketing relacional	spa
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