Tesis Doctorales y Trabajos de Grado

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Diseño de una metodología para la selección de sistemas de información logístico que permita mejorar la productividad del almacenamiento en una empresa de tipo agroquímico en la ciudad de Barranquilla

Olarte Jimenez, Leonardo Junior | 2022

Hoy en día muchas organizaciones buscan ser más eficientes en sus procesos logísticos, pues esto les permite obtener ciertas ventajas frente a sus competidores. Teniendo en cuenta lo anterior, las empresas establecen estrategias que faciliten el cumplimiento de sus objetivos corporativos, por lo cual pretenden ser más agiles en la ejecución de actividades y toma de decisiones, para ello se hace necesario implementar un sistema de información adaptado a las necesidades de cada compañía, considerando la importancia de una gestión efectiva y eficiente de la logística. En medio de esta investigación y revisión de los procesos, se evidenciaron diferentes fallas operacionales que dificultan una buena comunicación entre áreas y obtener una información oportuna, esto debido a factores como; Falta de herramientas sistemáticas y físicas, Falta de entrenamientos, Manualidad de la información, descentralización de la información, procesos basados en la observación y a criterio del operario, entre otros problemas que son mencionados en medio de este proyecto. En consecuente, la investigación tiene como objetivo el desarrollo de una metodología basada en esos aspectos operacionales que permiten identificar el estado actual de la compañía y obtener la información necesaria para la seleccionar un sistemas de información logístico adecuado o que se adapte para mejorar las condiciones de almacenamiento y la productividad en empresas de tipo agroquímico, aportando así al crecimiento y fortalecimiento del sector, para generar a su vez, nuevas estrategias que permitan a futuro otras investigaciones y desarrollos en el campo logístico, no solo para el sector estudiado, sino, para todos las empresas que quieran implementar un SIL

Demanda e inversión, un análisis del impacto de la implementación ciclo infraestructura en Barranquilla

Lozada Mourad, Melanys María | 2022

Sustainable mobility is one of the main goals in the 2030 sustainable development goals, highlighting the promotion of zero-emission means of transport especially in urban areas, such as cycling, as a great transport solution. Experiences in different cities show that the presence of infrastructure, its width and the condition of the pavement are essential to generate demand. In the present research we studied the cyclist demand after a series of investments in infrastructure cycle in the city of Barranquilla, managing to identify variations in demand in addition to managing to estimate the average cost of generating an additional cyclist. By analyzing cyclists' capacity before and after implementing about 20 km of cycle-infrastructure it was possible to identify that the elasticity of demand depends on factors such as connections between destination origins, socioeconomic conditions of the area and the directivity of the route cycle path, and not only the existence of the infrastructure as such. The city of Barranquilla invested about $411,269,310 pesos (COP) enabling 9.23 km of additional cycle routes composed of 6 riders, some where demand increases and others where not; It is estimated that the investment managed to increase on average the number of cyclists by 22, Five an hour per runner. It was found that the costs of generating an additional cyclist in the life of the project were higher for 47th Street with $270 pesos, while for 44th Street it was $89 pesos, for 34th Street $23 pesos and finally the 22nd Street with a cost of $2 pesos. An exponential equation was proposed to understand the relationship between available infrastructure and demand, with good adjustment results.

Validación estadística de un modelo de dinámica de fluidos computacional (CFD) optimizado con refinamiento de malla y funciones definidas por el usuario

Charris, Kevin | 2022

In common refrigeration systems the energy source required for vapor compression is electricity, while in absorption systems its source is heat. Absorption refrigeration systems have gained ground in recent years, thanks to their low electrical energy consumption, compared to compression refrigeration systems, mainly due to the fact that they use residual thermal energy instead of mechanical energy. (Noriega Sánchez and Pérez Rojas 2011). The absorber absorbs the refrigerant that comes from the evaporator, releasing heat (Fernández 2011), this makes the absorber the "heart" of the refrigeration system. In the last 10 years, there has been a boom in experimental and numerical studies seeking design and operation improvements for this component. One of these tools is called computational fluid dynamics CFD for its acronym in English, which has been used to represent the phenomena of heat and mass transfer within the absorber and its relationship with operating parameters such as pressure, temperature, the concentration and the inflows to the system and outflows from the system. In the present study, the comparison of two CFD models was carried out. of a bubble-type absorber with which the effect of two optimization methods was evaluated: mesh refinement and the use of user-defined functions, comparative statistics and precision test methods were used. The results show that the most sensitive variables of the model are the heat and mass fluxes and that mesh refinement will always be necessary to obtain more accurate results in the model when compared to the experimental results. Reviewing CFD model studies of absorbers reported in the scientific literature, a methodological deficiency was observed in the validation of the models that does not allow to conclude statistically, if the optimizations with mesh refinement and the functions defined by the user improve their performance or not, the purpose of the investigation is to make a statistical comparison and evaluate its effectiveness when performing mesh modeling, with models from other studies and carried out. Obtaining as a result that the greater the number of elements in the mesh, it means that in the four variables (total concentration of ammonium at the outlet of the internal tube, temperature of the solution at the outlet of the internal tube and heat flux transferred from the solution and Flux of ammonium absorbed by the solution) minimize their percentage of error, thus being able to raise the acceptability rates to search for an optimal model, in this type of absorbers, making it more efficient. It is then that there is a need to always evaluate with the four variables, with an optimized system of 250,000 elements in the mesh

Garantías del estado colombiano para la protección de los derechos fundamentales de las mujeres en alto riesgo de feminicidio en el departamento del Atlántico

DIAZ PEREZ, SERGIO DAVID | 2022

During the energy transmission process, from the generation plants to the end user, energy and power losses occur that are caused by the physical characteristics of the components that are part of the network, for example: (characteristics of the conductors, joule effect, corona effect, inductive and capacitive reactance, electrical resistance). These technical losses are inherent and cannot be avoided due to the inherent conduction of energy and the topology of the electrical network. According to statistical data (UPME 2016) for Colombia, the percentage of losses in energy distribution networks is between 74.27 GWh/month, i.e. a range of it 1.2 % and 1.53 % of the total energy delivered to users from the transmission scenario. These values are significant when considering the regional and local distribution system, where there is a fluctuation between 14.5% and 21.8%. Taking into account that the annual energy demand in the country is approximately 66,530 Gwh-months, considering an average total system loss of 10%. From all of the above there are technological opportunities that today allow improving the service provision of the existing power grid infrastructure, and taking into account future expansion projects, these can contribute to improve the efficiency of power distribution networks, which means implementing methods that achieve a higher degree of reliability. This research study proposes the development of a dynamic evaluation of the levels of losses in the subtransmission and primary distribution network of the department of Atlántico, using modeling techniques of electrical systems, and establishing proposals to significantly reduce technical losses, allowing to compensate the problems identified in the existing electrical network.

La cadena perpetua como sanción ante delitos sexuales cometidos sobre niños, niñas y adolescentes en el ordenamiento jurídico colombiano a la luz de la sentencia c-294 del 2021

Soray Barrio, Lolys | 2022

Life imprisonment is established against a serious crime and consists of deprivation of liberty for an indefinite period of time. Through Legislative Act No. 1 of June 22, 2020, the figure of life imprisonment was established against crimes of intentional homicide, femicide, kidnapping and violent carnal access against minors under 14 years of age or against minors under 18 years of age with physical or mental disabilities. Subsequently, for the year 2021, by means of judgment c-294 of 2021, the unconstitutionality of said act is declared, based on the violation of human dignity as a fundamental right. The present general purpose is to analyze life imprisonment as a sanction for sexual crimes committed against children and adolescents in the Colombian legal system in light of judgment C-294 of 2021. From the methodological point of view, an investigation of descriptive typology under a qualitative approach. The conclusions establish the infeasibility of the aforementioned legislative act, based on the violation of the human dignity of the aggressor, configuring a setback in terms of the humanization of sentences, in criminal policy and in the guarantee of resocialization of convicted persons

Diseño de un software de apoyo para impartir las clases de señales y sistemas en la Universidad de la Costa

Cantillo Pérez, Snaider Smith | 2022

This project presents a proposal for innovation in the classroom that aims to address the challenges and difficulties that both students and teachers present in the teaching-learning process of the Signals and Systems course. The innovation consists in the design of simulator software which is a tool where the fundamental topics in the Signals and Systems course are addressed, such as: Signals and their basic concepts, Convolution, Fourier Series, Fourier Transform, and voice analysis. by spectral representation. The topics addressed were selected according to the study plan of the subject of the Universidad de la Costa and in the order in which the topics are viewed. This software also has a user manual where the student can perform some tests and simulations of the software through a step-by-step guide; in the same way, it is designed to be articulated with the class dictated by the teacher and to strengthen the independent work of the students. For the development of the software, the Python programming language is used using a virtual environment created with Anaconda and the Visual Studio Code IDE, together with a graphical interface created with Pyqt5 Designer. The tool is available to students and teachers so that they can be used on their computers and included in classes.

Modelo de innovación para la gestión del turismo ecológico y cultural sostenible en el departamento La Guajira

Rodríguez Márquez, Ritssy Liney | 2022

El departamento colombiano La Guajira, por su posición geográfica y recursos socio-naturales, tiene potencialidades para desarrollar el turismo ecológico y cultural. Esta investigación tuvo como objetivos analizar la actividad turística en La Guajira y proponer un modelo de innovación (MITEC) que favorezca el desarrollo sostenible y la adecuada gestión del turismo ecológico y cultural. La investigación es de tipo proyectiva, sustentada en el método holopráxico. En su desarrollo se emplearon técnicas descriptivas para realizar un diagnóstico del turismo en La Guajira. Se diseñaron encuestas Likert para recolectar datos primarios durante el periodo agosto noviembre de 2021. Los datos secundarios se obtuvieron mediante extracción documental de artículos de investigación y documentos institucionales. Se encuestaron 74 proveedores de servicios al turismo, 22 residentes de la zona de influencia de los atractivos ecológicos y culturales, 24 turistas, ocho tomadores de decisiones y doce expertos en innovación turística. Los resultados se procesaron usando estadística descriptiva y análisis de contenido, midiendo los elementos de innovación y desarrollo sostenible del turismo ecológico-cultural. Finalmente, se propone un modelo de innovación sinérgico, compuesto por seis categorías y veintitrés variables validadas mediante panel Delphi. MITEC fue desarrollado en cuatro fases y 16 etapas, y contiene lineamientos estratégicos para promover la participación de los actores del turismo en la gestión de la innovación del destino y la promoción de los elementos culturales y valores ecológicos de la región. MITEC contribuye en el logro de los objetivos de desarrollo sostenible de la Agenda 2030 para el departamento de La Guajira.

La efectividad del proceso de responsabilidad fiscal verbal de la gerencia departamental del meta de la CGR en la preservación del patrimonio público entre los años 2014-2018

Jara Betancourt, Leidy Milena | 2022

Surveillance of the use and proper distribution of public assets is a responsibility not only of the Comptroller General of the Republic but also of the general public; In accordance with the foregoing and in order to achieve this pillar, it is important to have an efficient, effective and transparent Fiscal Process that, in compliance with established principles, guarantees that all activity carried out regarding the execution of resources is carried out in accordance with the norms and procedures indicated by law for this. The effectiveness of any process is put to the test when its scope is evaluated and the results are consistent with the established objectives; For the issue that concerns us, the Fiscal Control Process in Colombia allows to measure the Management carried out by a representative, by any public servant, individual or one who has been in charge of the management, use and distribution of public resources; Said process, through Fiscal Responsibility, seeks compensation for patrimonial damage, as well as generating preventive mechanisms that lead to good management and a reduction in acts of corruption. The regulatory framework that frames the tax process is regulated by the Political Constitution of Colombia, Laws 42 of 1993, Law 610 of 2000 modified by Law 1477 of 2011, the last rule that introduced important changes and on which it is intended to establish its effectiveness. as a compensation mechanism for the State's patrimonial damage

La teoría de las inteligencias múltiples como herramienta para potenciar el desempeño académico en el área de matemáticas en los estudiantes de grado sexto

Cantillo Vásquez, Katty | 2022

The objective of this research was to design an intervention proposal for the strengthening ofmultiple intelligences, in order to enhance academic performance in the area of mathematics instudents of the Institución Educativa los Castillos, in the municipality of San Andrés deSotavento - Córdoba, in Colombia. This work was carried out under the positivist paradigm, witha quantitative approach and is cross-sectional. It has a sample made up of 26 estudents between10 and 13 years old, selected in a non-random and intentional way, which implies that it isdirected. A questionnaire designed from the ICFES 2015 primer was implemented, whichassesses mathematical knowledge, which contains a total of 20 questions, and the MultipleIntelligences test by Mckenzie, 1999, which indicates the levels of intelligences. In conclusion,students have potential in their intelligences, allowing them an excellent performance in theiracademic activities, however, the pedagogical strategies implemented may not generate theautonomy referenced above, which implies the need to propose new methodologies, in order tostrengthen academic performance in the area of mathematics

Principios de eficiencia y eficacia en el acto administrativo que declara la urgencia manifiesta por la emergencia económica y sanitaria que produjo el covid 19 en el departamento del Atlántico

Alandete Sanabria, Birleidis | 2022

The main purpose of this work is to determine the shortcomings that manifest urgency contracts present in state contracting, the constant abuse of the figure to evade the bidding processes, evading the controls that leave in suspense the main bases from public administration. The haste in the adjudication of manifest emergency processes means that strict controls are not taken under this selection mechanism, the inefficient motivation of the administrative acts that declare manifest urgency, cause the figure to be distorted, in many cases evading adequate satisfaction of the general interest, which must be devoid of any contract. Taking into account the nature of this contract in which a bidding process is not necessary, it becomes a mechanism of predilection for the corrupt who directly grant the contract in exchange for perks and other bureaucratic favors. It is in our interest to find mechanisms that allow the evaluation of the degrees of satisfaction, in our case measuring the parameters of efficiency and effectiveness of the contract of manifest urgency is a tool that measures the degree of benefit of the satisfaction of the public service and general interest.

La Implementación del voto electrónico en Colombia, en virtud de la ley 892 de 2004

De la Cruz Martínez, Martha Marcela | 2022

El proceso electoral en Colombia puede encontrar en las tecnologías actuales una mayor eficacia en la sistematización del censo electoral, en los actos de votación y escrutinio con el apoyo de instrumentos biométricos, pantallas táctiles, y los diferentes softwares de las máquinas de votación, lo cual se traduce en un fortalecimiento integral de este proceso. La presente investigación tiene por objeto describir las implicaciones y la relevancia de la implementación del voto electrónico en Colombia a partir de lo dispuesto en la Ley 892 de 2004, en cuanto elimina riesgos de fraude electoral, agiliza la entrega de resultados, incrementa la participación ciudadana de adultos mayores y personas con limitaciones a su movilidad y vuelve más agradable para los ciudadanos este ejercicio democrático. Se concluye que la ejecución o puesta en práctica efectiva del voto electrónico depende no sólo de una voluntad política sino de una determinación previa del prototipo de tecnología aplicable a Colombia, una disposición total de internet en todo el territorio nacional, un cálculo del hábito político y la cultura nacional y una valoración de la subestructura técnica, y el régimen electoral. Metodológicamente, esta investigación socio-jurídica de corte cualitativo y enfoque hermenéutico-descriptivo utiliza la técnica de revisión bibliográfica y desarrolla su objetivo planteando y formulando el problema en el capítulo primero, enunciando el marco teórico en el segundo y, el análisis y discusión de resultados en el tercero

Aprendizaje basado en problemas como estrategia para desarrollar las competencias lectoras en estudiantes de básica primaria

Cera Cera, Diana | 2022

Se presentó una investigación cuyo objetivo principal fue proponer el aprendizaje basado en problemas como una estrategia didáctica para desarrollar competencias lectoras en los estudiantes de básica primaria. Se realizó bajo un enfoque cualitativo con un alcance descriptivo-explicativo propositivo, en la I.E. Policarpa Salavarrieta de Soledad, Atlántico. Tomando una unidad de análisis de 480 individuos y un grupo de interés de 28 alumnos de 5 grado de educación básica primaria, las técnicas de recolección de datos usadas fueron la entrevista semiestructurada, la observación, y la aplicación de talleres durante las diferentes etapas de la investigación para su análisis, interpretación y discusión, en cuyos resultados se identificó que aunque existen evidencias del desarrollo de las competencias lectoras, aún persisten dificultades, lo que permitió diagnosticar las estrategias utilizadas en el aula para su aprendizaje, lo anterior ameritó la implementación de acciones para el mejoramiento de las competencias lectoras. En conclusión, los resultados de la investigación arrojaron que la estrategia Aprendizaje basado en problemas desarrolla las competencias lectoras, pues permite desarrollar destrezas y habilidades que favorece la comprensión lectora y, la comunicación oral y escrita .

Análisis del direccionamiento estratégico de supertiendas y droguerías olímpicas S.A.

Carvajal Camargo, Oscar David | 2022

El direccionamiento estratégico nace de la necesidad que tiene la gerencia para orientar y enriquecer sus competencias y afianzar la competitividad del negocio. Por lo que es ampliamente usada para identificar la ruta organizacional que debe seguir la empresa y conseguir el logro de sus objetivos misionales. Es fundamental realizar una revisión periódica de los cambios del entorno macro, meso y micro, así mismo de sus capacidades y recursos internos, estableciendo alternativas estratégicas que ayuden a fortalecer la toma de decisiones gerenciales. El presente estudio se enmarca en un enfoque cuantitativo, con un diseño no experimental de tipo descriptivo y corte transeccional. Para la recolección de la información se utilizó el análisis documental y se aplicó un cuestionario vía web, desarrollado bajo las dimensiones de 1. Revisión de la misión, visión, filosofía y cultura, objetivos estratégicos; 2. Caracterización del entorno competitivo: Macroentorno y Entorno competitivo; 3. Análisis de la organización frente al entorno; y 4. Técnicas integradas para la formulación. Se encuestaron a 18 trabajadores pertenecientes a las diversas áreas funcionales de la empresa Supertiendas y Droguerías Olímpica S.A. Los resultados de la investigación evidenciaron que la empresa debe realizar esfuerzos en la generación de estímulos para promover el alcance de los objetivos, destinar recursos para fortalecer sus procesos en todos los ámbitos, y dedicar más esfuerzos para fortalecer el proceso para la toma de decisiones. Posterior a identificar debilidades y fortalezas de los colaboradores y analizar los hallazgos encontrados en las encuestas, se condensaron en un cuadro de acción las alternativas estratégicas para fortalecer el direccionamiento estratégico en Supertiendas y Droguerías Olímpica S.A.

Economía naranja y prensa digital en la campaña presidencial colombiana 2017-2018

Hernández Ortega, Laura Camila | 2021

The present study was conducted from the 2 newspapers with the longest history in Colombia: “El Tiempo” and “El Espectador”, with the purpose of describing the editorial position that assumed the Colombian digital press in regards to the Orange Economy during the president’s campaign of Iván Duque 2017-2018, initially identifying the relationship that exists between the editorial line and its ideological, political and economical tendency, moreover, establishing which principles of the Orange Economy and its relationship with the media, to finally demonstrate the tendency around the Orange Economy of the newspapers “El Tiempo” and “El Espectador” during electoral contest. Theoretically, this research was based mainly on the contributions of McQuail (2000) regarding the theory of mass communication and public interest, Sánchez-Tabernero (2006) with his vision of media management that invites a new debate of economic concentration, as well as Howkins (2001) who is the precursor of the creative economy and Duque & Buitrago (2013) who adopt the model and finally develop it in the Orange Law. The population was made up of 15 news items from the newspaper “El Espectador” and 55 from the newspaper “El Tiempo” referring to the Orange Economy published in the years 2017/2018; According to certain characteristics, the content analysis was applied to 5 news items from the newspaper “El Espectador” and 21 news items from the newspaper “El Tiempo”. The results showed that there is a link between the owners of the media and their economic interests, thus, the media indirectly reflect a biased or unbalanced position in the face of certain political-economic issues.

Modelo de negocio a través de una aplicación móvil para incentivar los procesos adoptivos de animales en condición de abandono y demás servicios asociados en la ciudad de Barranquilla.

Arenas Mercado, Juan Fernando | 2022

Animal abandonment is a current process that is identified in the main cities of the world, in this sense, society itself allows the constant increase of animals in this condition due to various factors that tangentially affect the development and life of them; however itself contrasts with current trends focused on the care and protection of animal life, it is for this reason that the PET:U project was born with the aim of responding to the design of a system capable of promoting animal adoption, but at the same time integrate the care that a pet requires, in order to achieve a positive impact not only in the lives of these beings but also to reduce factors associated with the proliferation of possible diseases, the development of the project will be used through a mixed methodology, mixing qualitative and quantitative aspects; as well as, the development of iterations to validate the business model and the structuring of the prototype that allows to give a visual to the final exploration of the designed solution which is the PET:U mobile application which integrates the necessary care for a pet, but At the same time, it focuses on achieving effective adoption processes. In conclusion, regarding the design of the functional prototype, the integration of the initial concepts proposed in promoting the adoption and care of abandoned animals was identified, additionally it is expected that with this development it will be possible to provide an effective strategy for the control of the identified problem, finally, a work route will be provided focused on the following steps for the functional development of the prototype and its placing on the market

Estrategias educomunicacionales para innovar la práctica del docente orientador en la institución educativa departamental técnica nueva granada de Magdalena, Colombia

Acuña Benítez, Sugeidys De Jesús | 2022

The main objective of this research was to design educommunication strategies to innovate the work of the teacher as a counselor. The methodology used was qualitative, descriptive, diagnostic and propositional, from the perspective of the dialogic paradigm; for which a few moments were designed, configured in 4 phases; Direct observation, documentary review and in depth interviews were used to achieve the established purposes, applied to 2 directors, 1 student, 2 parents and 5 teachers. From the dialogic educommunication notion, a series of categories emerged on the practice of the guidance teacher, which were characterized by educational sessions in two analysis matrices: by composition and atomic. The fundamental contribution of the study is constituted by a set of 10 guidelines, which guided the formulation of the strategies that were specified in the construction of two mapping with the key elements to strengthen the guiding teaching practice (PDO).

Incidencia del sector informal en Colombia en la evolución del régimen de prima media con prestación definida durante los años 2018 al 2020

Cervera Charris, Oscar Adolfo | 2022

The purpose of this research is to make visible and explain the issue of the pension system and social security in Colombia in order to contribute to its improvement and strengthening. The deficiency in the pension system indicates that only a low percentage of workers will receive a pension while most of them will be on the verge of indigence. Currently, almost half of the active labor population works informally, which means low productivity and no contribution to the social security and pension system. Added to this is the global phenomenon of population ageing. Consequently, this research strives to explain the causal relationship between informal employment and the pension system. Its development is done through the qualitative method with a documentary design for which it uses secondary sources, fundamentally those provided by public entities, statistics and laws, for their respective study and analysis. With this research, it is concluded that there is indeed a relationship in which informal employment determines the sustainability of the pension system, hence the State has recently set itself the task of establishing public policies that formalize this large labor sector.

El marketing digital: estrategia para el posicionamiento de las pymes del sector cosmético en la ciudad de Barranquilla

Carracedo Romero, Steffanya | 2022

El objetivo de esta investigación es analizar la relación del marketing digital y el posicionamiento de las pymes del sector cosmético de la ciudad de Barranquilla. Este estudio se llevó a cabo desde un enfoque de carácter positivista, el cual también puede clasificarse como cuantitativo, empírico-analítico y racionalista, con una investigación catalogada de tipo descriptivo y correlacional, la cual tuvo una muestra no probabilística de carácter intencional Por las características de la población; se determinó el tamaño de la muestra de carácter deliberado con criterios de inclusión y exclusión, donde se tomó como referencia a 173 empresas de la ciudad de Barranquilla, ubicadas en la clasificación peluquerías y otros tratamientos de belleza en un directorio online, los datos fueron obtenidos de colaboradores, gerentes y/o propietarios de estas empresas. El instrumento para la recolección de información fue una encuesta la cual estuvo conformado por 25 ítems de escala tipo Likert, el cual presentó un coeficiente de 92, 5%, demostrando que dicho instrumento es de alta confiabilidad. Los datos obtenidos fueron tratados mediante un proceso estadístico de carácter descriptivo y correlacional. Los resultados arrojados en la presente investigación demostraron que las pequeñas y medianas empresas del sector cosmético en la ciudad de Barranquilla utilizan estrategias de marketing digital como el marketing de contenidos, Inbound marketing, comercio electrónico, redes sociales, video marketing, email marketing y comprenden la importancia de conocer el comportamiento del consumidor digital para así diseñar estrategias para satisfacer sus necesidades, superar sus expectativas y en el mejor de los casos lograr fidelización. Además, se identificó que las empresas entienden los aspectos que componen el posicionamiento y la incidencia de estos para que la empresa logre posicionarse en la mente de los consumidores y logre un mayor alcance a su mercado objetivo. Así mismo, se logró determinar a través del software de SPPS que si existe una correlación entre el marketing digital y el posicionamiento siendo esta del 67,2%. Finalizando con la propuesta de lineamientos estratégicos del marketing digital que ayuden a generar posicionamiento en las pymes del sector cosmético en la ciudad de Barranquilla.

Estrategia de educación ambiental para el manejo de residuos sólidos y consumo eficiente del agua en comunidades educativas: caso de estudio Instituto Ariano - Barranquilla

OLMOS ARIZA, OLIDYS MARGARITA | 2022

Environmental education is an integral strategy to achieve educational quality and sustainable development in current and future societies. The objective of this study was to evaluate the effectiveness of environmental education strategies regarding solid waste management and efficient water consumption that contribute to sustainable development at Instituto Ariano, in Barranquilla, Colombia. It is framed in a mixed research model. The sample used for the study consisted of 97 students from 10th- and 11th-grades who configured the control (n=33) and experimental (n=64) groups, by means of convenience sampling to validate the instruments applied. The data results were analyzed using inferential statistics, showing that the control and experimental groups presented the same behavior in general terms. However, it is convenient to highlight that 10th-grade students exhibit a higher environmental awareness than those from 11th-grade. In addition, it is necessary to generate strategies to strengthen the Institutional School Environmental Project (PRAE), the separation of solid waste, and efficient water consumption. The results suggest statistically significant changes at the individual level in the study sample after implementing training courses, lectures, videos, and infographics, among other strategies. The study results allow enhancing environmental education through strategies, thus contributing to the Sustainable Development Goals (SDGs) in the integral development of children and youth, providing contributions to SDG 4 Quality Education, SDG 6 Clean Water and Sanitation, and SDG 12 Responsible Production and Consumption.

Costos de los servicios no incluidos en el plan de beneficios en salud en la sostenibilidad financiera del sistema general de seguridad social en salud en Colombia, 2003-2019

Sanjuanelo Ospino, Kerlin del Carmen | 2022

Objectives. To determine whether there is a relationship between variations in costs generated by non-PBS services and the financial sustainability of the Colombian SGSSS. Population. Records and reports of the financial income and expenditures of the SGSSS from 2003 to 2019, taken and validated from the several official sources. Main results measures. Relationship between the behavior of non-PBS spending and general spending, in absolute, relative and annual variation terms. Results. No relationship was found between the behavior of general and non-PBS expenditures over time, either in the aggregate or for each affiliation scheme. The percentage of non-PBS spending in relation to income was higher in the Tax System, in all the years studied. A positive relationship was found between the behavior of non-PBS spending and general spending from one year to the next, in six of the seventeen years studied, as well as in the comparison of each year with the general average, but only one of them was consistent (2018). The univariate analysis of this last relationship showed that it was not significant in the years studied. Conclusion. We did not find significant evidence that the behavior of non-PBS spending, during the 17 years studied, had a direct relationship with that of general health spending in the SGSSS. The results were consistent in each of the approaches used and correspond to the results published by some authors in the past.